Wednesday, 29 February 2012

Magazine Front Cover Analysis

Friday 27th January- Today I was set the task of analysing a magazine front cover. I didn't really understand what to write about and therefore found the task a little bit difficult. In the lesson, I learnt about how a magazine front cover is laid out and the importance of it being a certain way.


Colour: the main colours on this front cover are red, white and black. This is going to be because of the way they are used and set out make things on the cover stand out. These colours are also used because of the nature of the magazine, the type of music is rock and 'emo' and therefore would contain dark colours to go with the theme. It also has small bursts of yellow to make sure those certain parts do stand out as they are likely to help sell the magazine.

Masthead: the Kerrang! masthead is widely recognisable and used for all advertising purposes. It is on the magazine and music channel, whilst also being used to advertise the radio station and Kerrang! tour. The masthead is made up of a font that seems broken, is bold and black. This would also be to stick with the dark theme of the magazine. On this cover the masthead is partially covered by the main image so is well known and doesn't need to be completely seen to recognise it.

Main image: the main image is a big photo taking up most of the page with a few small images around it. This is to not take attention away from the main feature of the magazine which the image accompanies. It would catch the reader because they will see who the magazine mainly involves each week and it will either interest them or not. The smaller images show the readers some of the other contents of the magazine.



Main coverline: this is in big bold font to show its importance in the issue and is situated with the main image between the middle and bottom of the cover. When you look at this cover the main coverline is the first thing your eyes are pulled to, apart from maybe the main image. The font colour is white so it's bright which helps it stand out.

Coverlines: all the coverlines are in smaller font to not take interest away from the main coverline. They are still made to stand out with some in different colours and some in italics, but the reader would still leave reading them until last.

Barcode and dateline: the dateline containing the issues date, is set down with the price of the magazine next to the barcode on the bottom right corner of the magazine. It's well out of the way of anything important so as not to take and attention away from the cover itself.

Left-third: In some small shops, magazine covers aren't completely shown and so the left-third is important in the selling of a magazine. Like I mentioned in the masthead part, it is partially covered, but only on the right hand side so that when it's on display without the whole cover being seen the left-third is completely recognisable. The short coverlines in the left-third would also help to sell the magazine because this is where they would create the first sign of interest in the issue by a reader reading them to see what it includes before picking the magazine up to see the main feature.

Language: the language used on the front cover sticks to the theme of the magazine also. This is to make certain that the whole of the magazine is consistent and to show that the front cover represents the magazine correctly. Words and phrases like ''death' and 'come over to the dark side' stay true to the dark theme of the magazine and fit well with the genre of music.

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